This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from Black Bull Honey™ (the "Site").

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, demographic information, analytical information, your email address, phone number, geographic information, and the cookies installed on your device. As you browse, we collect information about the web pages or products you view, what websites or search terms referred you to the Site, and how you interact with the Site. We refer to this as "Device Information".

We collect Device Information using the following technologies:

• "Cookies" are data files placed on your device or computer that often include an anonymous unique identifier. For more information about cookies, and how to disable them, visit allaboutcookies.org.
• "Log files" track actions occurring on the Site and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
• "Web beacons", "tags", and "pixels" are electronic files used to record information about how you browse the Site.
• "Web Storage" and "Local Storage" are local browser data storage locations.

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you — including your name, billing address, shipping address, payment information (collected and processed securely in compliance with relevant laws), email address, and phone number. We refer to this as "Order Information".

When we talk about "Personal Information" in this Privacy Policy, we are referring to both Device Information and Order Information.

We use Order Information to fulfill orders placed through the Site, including processing payment, arranging shipping, and providing invoices and order confirmations. We also use this information to:

• Present our Website and its contents to you
• Provide information, products, or services you request from us
• Fulfill any other purpose for which you provide it
• Carry out our obligations and enforce our rights arising from contracts between you and us, including billing and collection
• Use in any other way we may describe when you provide the information
• Use for any purpose with your consent
• Communicate with you
• Screen orders for potential risk or fraud
• When in line with your preferences, provide you with information or advertising relating to our products or services

We use Device Information to help screen for potential risk and fraud and to improve and optimize our Site. We may also provide your data for relevant marketing and/or product campaigns, to which you can opt out. We may sell or distribute anonymous data to third parties for analytical purposes.

We share your Personal Information with third parties to help us use it as described above. For example, we use Shopify to power our online store — you can read more about how Shopify uses your Personal Information at shopify.com/legal/privacy.

We also use Google Analytics to understand how our customers use the Site. You can read about how Google uses your data at google.com/policies/privacy, and opt out at tools.google.com/dlpage/gaoptout.

Finally, we may share your Personal Information to comply with applicable laws and regulations; to respond to a subpoena, search warrant, or other lawful request; or to otherwise protect our rights.

We use your Personal Information to provide targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, visit the NAI's educational page.

You can opt out of targeted advertising using the links below:

• Facebook Ads Settings
• Google Ads Settings
• Bing Personalized Ads

You can also opt out via the Digital Advertising Alliance's portal at optout.aboutads.info.

Please note that we do not alter our Site's data collection and use practices when we see a Do Not Track signal from your browser.

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete it.

We have implemented measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure. Where you have been given a password for access to certain parts of our Site, you are responsible for keeping that password confidential. Please do not share your password with anyone.

The Site is strictly intended for use by individuals 18 years of age or older. It is not designed or intended for use by children under the age of 18. We do not knowingly collect, use, or disclose personal information from children under 18.

If we become aware that we have unknowingly collected personal information from a child under 18, we will make reasonable efforts to delete such information from our records. We reserve the right to terminate any account or refuse service to any user we believe has violated these age restrictions.

We respect your privacy. We will only use information you provide through the Program to transmit your mobile messages and respond to you if necessary. This includes sharing information with platform providers, phone companies, and other vendors who assist in the delivery of mobile messages.

We reserve the right at all times to disclose any information as necessary to satisfy any law, regulation, or governmental request, to avoid liability, or to protect our rights or property.

California residents may request certain information regarding our disclosure of information to third parties for direct marketing purposes by contacting us at wholesale@blackbullhoney.com.

We may use automated processing to verify personal data and determine whether to contact a prospective customer as part of a campaign. Under Data Protection Laws in some U.S. States, your rights are as follows:

• The right to be informed: We collect your data to make our interactions smoother and will advise you of the purpose. We will ask for your permission if we want to use your personal information for another purpose.
• The right to access: You have the right to ask us for information we hold about you. We will try to satisfy your request within 30 days, in most cases at no charge.
• The right to rectification: If you inform us of a change, we will take steps to amend that data as soon as reasonably possible to keep your information accurate and up to date.
• The right to erasure: You may ask us to delete your data and withdraw consent at any time by contacting wholesale@blackbullhoney.com. We will honor this request as allowed by law.
• The right to restrict processing: At any time, you can inform us that you want us to restrict processing and we will satisfy that request as soon as reasonably possible.
• The right to object processing: If you are not satisfied with our data processing methods, you may complain to the data privacy authority where you live.
• The right to data portability: If you provide electronic personal data by consent or contract, you can request machine-readable data of your account information.
• Rights relating to automated processing: The right to opt out of and/or restrict the use of automated decision making with respect to your data.
• The right to withdraw consent: You may withdraw consent at any time by contacting wholesale@blackbullhoney.com. We will keep a record of when and how we obtain consent so that we can be accountable.
• The right to be informed where your data is located: We store your data at AWS and encrypted Google Drive repositories in North America. Cross-border data transfers will occur if you conduct business with us and will be protected under secure principles. We will take all reasonable security safeguards against loss, unauthorized access, destruction, or improper disclosure.

We may update this Privacy Policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons. Any such change will be effective immediately upon posting on the Site. It is your responsibility to review this Policy periodically to ensure that you continue to agree with all of its terms.

You are responsible for ensuring we have an up-to-date and deliverable email address for you.